I Shop, Therefore I Am

It’s the 1990s: Britpop is dominating the charts, Kate Moss and Naomi Campbell stare out from the cover of every glossy magazine and British fashion is ripe for reinvention. Leading the charge is a twenty-something Mary Portas who has been brought in to revitalise the department store Harvey Nichols, at the time more likely to be associated with dowagers than daring designers. With department stores in decline and an alpha male leadership team watching closely, the pressure is immense: make it profitable and make it relevant. By the millennium, the store would be renowned for its outrageous, headline-grabbing, traffic-stopping window displays; patronage by style icon Lady Di and Bolly-swigging duo Patsy and Edina of the iconic sitcom Ab Fab – no longer fusty old Harvey Nichols but Harvey Nicks, daaarling! This title is the story of how Mary Portas did it.